Investment Promotion

Investment promotion

Consulum’s comprehensive investment offering helps countries and regions to enhance their ability to attract FDI and grow domestic investment potential.

We offer a full suite of service to enhance investment strategy and streamline lead generation, based on our own practical experience of working at investment promotion agencies.

Opinion research

We base our strategies and campaigns on rigorous qualitative and quantitive audience research, ranging from the local to the truly global.

Brand strategy

We develop sophisticated brand strategies to differentiate countries or regions from competitors.

Campaign design and planning

Building on our rigorous strategy process we develop targeted, integrated campaign plans to produce behaviour change in your key audience groups.

Global event participation

Consulum will work with you to plan and deliver your event engagements, from keynote speech preparations to side meetings with target stakeholders, and media interviews.

Online reputation management

Our experts in online reputation management will ensure your online presence is optimised and fully focussed on communicating your core narrative.

Competitiveness analysis and benchmarking

Consulum strengthens clients' understanding of the current positioning of their region in order to drive robust economic growth.

Destination positioning and brand building

Consulum has helped some of the world's best known governmental organisations tell their stories on the global stage.

Campaign measurement

Evaluate how your campaign is performing across earned, paid and owned channels.