Strategy and Impact

Youmna El Asmar

Senior Director

Senior Strategist

About Youmna

Youmna is a Senior Director at Consulum and provides senior counsel on government communications, brand strategies and campaign development.

Youmna previously led the strategic planning department at an international communications agency, where she led cross-functional teams – Creative, PR, Media and Social – to develop strategic and creative work for various private and public sector clients across the GCC and the MENA region.

Youmna holds an M.A. in International Communications and Development from City University in London and a B.A. in Business Administration from the American University of Beirut.