Youmna El Asmar
Senior Director
"A brand is so much more than a logo. It's everything people think of when they hear or see an organisation’s name. Most importantly, a brand is an opportunity to establish a narrative proactively and to connect with an audience."
Youmna provides high-level counsel on government communications, brand strategies, strategic communications and campaign development.
She is an expert at working across complex multi-stakeholder government environments to apply her extensive knowledge of private-sector best practice in all areas of strategy and branding.
Previously, Youmna led the Strategic Planning department at Leo Burnett, where she supported a wide range of government and private sector clients throughout the MENA region.