Tracey Boux

About Tracey

Tracey has more than 20 years of experience in the Middle East. She has worked with numerous government entities and corporations, advising senior leaders on change management and brand transition/evolution, delivering market-leading communications strategies and programmes to help realise the region’s long-term strategic goals.

Tracey is a Senior Director at Consulum and provides senior counsel on government communications, reputation, digitisation, stakeholder management, and creates communications strategies to drive policy adoption and behaviour change.

Tracey previously headed up the communications division of an international digital comms agency. She worked with federal government entities on digital transformation strategies and spearheaded research and implementation plans into future of work programmes. Before this, she led the Abu Dhabi branch of a globally recognised PR agency, where she built a high-performing, omni-channel team regionally recognised for its impactful behaviour change programmes, crisis & issue management, and award-winning communications strategies.