Theresa Rice


Theresa is a destination branding specialist and tourism and investment promotion expert who has worked for governments around the world.

Theresa leads Consulum’s tourism and investment promotion accounts and provides senior counsel to our clients on reputation management, crisis communication, content development and international campaign management.

Theresa previously led the global destination promotion working group of WPP’s leading international communication agency. Her award-winning work has included the first website and asset bank of a top 10 international tourism destination, a social media campaign that predated Facebook, a crisis communication programme that garnered United Nations recognition, and a country branding program that was recognised as best practice by the World Bank.

Theresa has served as a strategic communication advisor to government ministers and heads of state across the Western Hemisphere, MENA and Asia.


Centre of government
Culture Ministries and entities
Foreign Direct Investment (FDI) and trade promotion
Foreign ministries and embassies
Heads of State
Sovereign wealth funds

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Consulum’s international team has unrivalled experience of working at the highest level of government and comprises strategists, media experts, policy professionals, researchers, data analysts and more.

The depth of our expertise enables us to provide countries, governments and public sector organisations with impactful strategy, communications and policy advice and support that they need to drive positive change and meet complex challenges.

We are always keen to hear from talented people who are interested in our work, our philosophy and who share our passion for excellence.

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