Sima brings a wealth of experience from the digital industry, with particular expertise in empowering government entities through strategic digital initiatives.
A digital strategist with extensive experience formulating and executing comprehensive digital strategies for corporate and government sectors, Sima’s adept strategic planning and precise analysis support multi-faceted marketing strategies, ensuring seamless alignment with business objectives. These strategies include deploying content that draws on the principles of storytelling to resonate and connect with target audiences and achieve authentic engagement.
With over 15 years of experience, 8 in the GCC region, she is deeply familiar with the region’s social, economic, and political digital landscape. She has held prominent digital roles critical to fostering strategic digital transformations for esteemed government entities, including Qatar Tourism Authority, DEWA, RTA, The Executive Council, The Executive Office, the UAE Government and the World Government Summit.