Jarrad advises clients on how best to meet their communication and perception-based ambitions. He develops ideas and campaigns that achieve results and moves audiences.
Before Consulum, Jarrad worked for leading global advertising agencies. Having represented agencies such as Net#work BBDO, Impact BBDO and MullenLowe. He has helped these agencies win and hold titles such as MENA agency of the year (Cannes, LIA, Loeries and Lynx). His work has been awarded at Loeries, Dubai Lynx, Clios, Cannes, D&AD and AdStars, among others. He currently ranks #7 copywriter worldwide, according to Cannes. He has been on a jury at AdStars, Loeries and PHNX.
He has an undergrad in screenwriting, a post-grad in medical anthropology, a diploma in copywriting and is currently finishing a degree in counselling and psychology focusing on human development.