James Milne


James is an investment promotion and facilitation specialist. James spent more than 7 years working as an investment promotion practitioner, and has been advising businesses on cross-border investment decisions for more than 11 years.

James forms part of Consulum’s Competitiveness team and provides senior counsel on regional investment positioning and organisational structuring to our clients.

James previously led Wesgro’s Investment Promotion unit, tasked with attracting investment into Cape Town and the Western Cape region (South Africa). During his tenure, Wesgro more than doubled the value of investments and the number of projects attracted to the region on an annual basis. His work to enhance the regional investment value proposition during the COVID19 pandemic was recognised by the World Bank as pioneering in the sub-Saharan African (SSA) region.

Prior to Wesgro, James worked for a global consultancy advising on cross-border expansions, acquisitions and pan-African infrastructure development.

James has worked with a number of global multinational corporations including Amazon, Hisense, Kimberly-Clark, Naspers, and Xero, amongst others, where he provided guidance relating to the companies investment objectives

Foreign direct investment (FDI) attraction

Destination positioning

Business retention & expansion (Aftercare)

Business climate improvements

Multinational entity investment guidance

Governmental incentives

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Consulum’s international team has unrivalled experience of working at the highest level of government and comprises strategists, media experts, policy professionals, researchers, data analysts and more.

The depth of our expertise enables us to provide countries, governments and public sector organisations with impactful strategy, communications and policy advice and support that they need to drive positive change and meet complex challenges.

We are always keen to hear from talented people who are interested in our work, our philosophy and who share our passion for excellence.

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