James Milne


Competitiveness Specialist

James forms part of Consulum’s Competitiveness team and provides senior counsel on regional investment positioning and organisational structuring to our clients.

James previously led Wesgro’s Investment Promotion unit, tasked with attracting investment into Cape Town and the Western Cape region (South Africa). During his tenure, Wesgro more than doubled the value of investments and the number of projects attracted to the region on an annual basis. His work to enhance the regional investment value proposition during the COVID19 pandemic was recognised by the World Bank as pioneering in the sub-Saharan African (SSA) region.

Prior to Wesgro, James worked for a global consultancy advising on cross-border expansions, acquisitions and pan-African infrastructure development.

James has worked with a number of global multinational corporations including Amazon, Hisense, Kimberly-Clark, Naspers, and Xero, amongst others, where he provided guidance relating to the companies investment objectives.