Hazar Assi
Director
Hazar provides high-level strategic counsel to government clients across key sectors, including oil and gas, culture, logistics, gaming, emerging regulators and urban development. She is a forward-thinking strategist whose professional journey spans both local and international arenas.
With a focus on fostering sustainable impact, Hazar helps clients to shape a future of meaningful progress by helping them to align communications with their vision and priorities. She is a trusted advisor to senior government leadership, advising on initiatives that enhance institutional reputation, refine public narratives, and advance long-term national objectives.
A native Arabic speaker, Hazar’s expertise is grounded in the regional context. She previously worked within the region with globally recognised non-governmental organisations such as the Palladium Group and Transparency International, where she led and managed complex, donor-funded programmes supported by USAID and the European Union. Her roles encompassed the development of comprehensive strategic communications plans, the launch of integrated communication and marketing campaigns, the design of media engagement and outreach strategies, and the formulation of crisis communication and mitigation plans. She was also responsible for overseeing digital marketing activities and delivering bespoke digital media training tailored to a wide range of stakeholders.