A unique opportunity to join a leading government advisory consultancy.

About Consulum

Consulum is a government advisory firm dedicated to helping governments develop, lead and deliver positive programmes that successfully promote their global interests. Our clients are government organisations and their leaders, including centre-of-government entities, ministries, authorities, agencies and state-owned enterprises.

About the role

A unique opportunity to join a leading government advisory consultancy. Consulum is seeking a Social Media Designer to join its social media team. This role involves designing and creating graphics, images, and animations that effectively convey brand messages, engage the target audience, and enhance the overall social media presence.

The ideal candidate should have a strong proven understanding of social media design principles, an eye for aesthetics across social media platforms, and the ability to adapt to evolving digital trends.

The social media graphic designer plays a crucial role in enhancing an entity’s online presence and engaging with its target audience in line with social media communication objectives. This role is essential for building brand awareness, increasing audience engagement, and driving social media success.

Location

Dubai or Bahrain

Key responsibilities

• Support with the day to day delivery of strategic governmental communications collateral to clients across the Middle East
• Create compelling and visually appealing graphics, including but not limited to social media posts, banners, cover photos, infographics, and other visual content for social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.).
• Develop original and innovative design concepts that align with the client’s voice, message, and target audience. This may include designing for promotional campaigns, events, or daily content.
• Ensure all social media visuals are consistent with the brand’s identity and guidelines. Maintain a coherent and recognizable visual style across all platforms upholding clients’ standards and platform requirements.
• Edit and retouch photos for optimal quality and appearance, adhering to the client’s aesthetic.
• Create designs optimized for various social media platforms, taking into account each platform’s unique image size and format requirements.
• Select and apply suitable fonts and typography to enhance the visual appeal and message of the content.
• Make effective use of client’s color palettes to evoke desired emotions and align with the client’s identity.
• Develop animated graphics, GIFs, and short video clips to capture audience attention and engagement.
• Stay updated on current design and social media trends and make recommendations to ensure the content remains fresh and competitive.
• Collaborate with team to gather feedback and make necessary revisions.
• Utilize design software (e.g., Adobe Creative Suite, Canva, etc.) to create and edit graphics.
• Work closely with Social Media, Creative and Digital teams to ensure content is in line with clients’ overall strategies.
• Ensure quality control, well-placed graphics, and optimized for mobile viewing.
• Monitor content performance metrics (e.g., views, likes, shares, comments) and provide insights to improve future content.
• With the social media editors craft compelling narratives that resonate with the target audience and align with the client’s voice and identity.
• Use creative transitions, text overlays, and music to enhance storytelling and engagement.
• Have a finger on the pulse of developments taking place in tech and digital comms – upskilling colleagues across Consulum

Essential skills and attributes

Skills

• Proven experience as a graphic designer, with a portfolio showcasing social media design work.
  • Proficiency in video editing software (e.g., Adobe Photoshop, Illustrator, and InDesign, Photoshop etc)
  • Strong storytelling and creative skills with a keen eye for detail.
  • Strong understanding of design principles, typography, and color theory.
  • Knowledge of social media platforms, dimensions and requirements, trends, and best practices.
  • Excellent communication and collaboration skills.
  • Languages: Arabic and English fluency both written and verbal
  • Creativity, attention to detail, and the ability to think outside the box.
  • Ability to work in a fast-paced, deadline-driven environment.
  • Time management skills and the ability to meet deadlines in a fast-paced environment.
  • Understanding of optimization for different platforms and devices.

Attributes

• Leadership: the ability to develop relationships of influence with clients and staff alike.
• Can-do: being resourceful, proactive, positive and problem-solving.
• Resilience and stamina: the ability to handle fast-paced environments and large work-load.
• Development-orientation: curiosity and the desire to learn, grow and progress.
• Team player: caring about the well-being of colleagues is critical to any position at Consulum.

Preferred experience

• Experience working in government communications.
• Understanding of verbal or written Arabic.
• Excellent writing and presentational skills
• Experience producing communications materials, including social media, press releases, talking points, media briefings, etc.
• Experience participating in the development and implementation of communications strategies
• Experience in marketing digital propositions
• Experience in SEO optimisation
• Excellent organisational skills and flexible approach to work, with the ability to work independently, but also display solid team working skills
• Analytical skills and tactical judgement.
• At least 2 to 3 years’ experience in digital disciplines
• Able to produce finished bilingual content in English and Arabic.
• Knowledge of animation and video editing software is a plus.

Why work for Consulum

• Work for a purpose-driven organisation seeking to improve the positive performance and impact of governments
• Be part of and contribute to some of the most interesting and challenging government reform programmes in the world
• Be part of a high-performance culture defined by the pursuit of excellence, collaboration, collegiality, and a focus on professional development
• Contribute to the development of the business.
• Progress with a clear and achievable path to promotion
• Tax-free living

Consulum’s core values

In order to be successful within Consulum, candidates and employees must suit the Consulum culture. As such, they must demonstrate the following core values:

Be the best, always

• We seek to deliver a quality of work that cannot be found anywhere else.
• We win every meeting, always impressing our clients with our effort, insight, ideas, and advice.
• We innovate constantly, always seeking new and better ways to enhance the work we do.

Delight our clients

• We listen actively and put ourselves in the shoes of our clients, enabling us to understand them and their needs fully.
• We go the extra mile for our clients, ensuring they have our support when they need it most.
• We empower our clients, helping them get better and do better.

Take a ‘One Consulum’ approach

• We collaborate, drawing on all the expertise and experience Consulum has to offer in service of our clients.
• We gladly share: our ideas, our time, our expertise, our support.
• We treat one another well: with respect, consideration, and appreciation.

Empower yourself and each other

• We actively seek to develop our skills and capabilities through reading, listening, watching, and practicing.
• We help each other master new skills, develop expertise, and achieve progress.
• We take enthusiastic advantage of every opportunity Consulum provides for professional development.

Say it like it is

• We offer our clients honest advice in a sincere effort to advance their best interests.
• We contribute with confidence, clarity, and openness to internal discussions.
• We have hard conversations when we need to, always respecting the dignity of our colleagues.

Be a pro

• We turn up on time, fully prepared and ready to deliver.
• We never violate the confidences of our clients.
• We act with integrity, always.