Levelling Up The Playing Field


Savvy Gaming Group is a video games and esports holding company founded in 2021, formed with the mission to catalyse the long-term growth of the esports and games industry.

The Brief

Esports is the world’s fastest growing sport, and the games and esports sectors are booming. However, the games ecosystem is complex, and notoriously hostile to new entrants. SGG, as a new, KSA backed company. needed to create a purposeful brand to drive understanding of its strategy, showcase its commitment to industry inclusion and enable the company to attract ecosystem partners.

The Work

Consulum developed a brand built around three cornerstones; catalysing industry growth, creating opportunities for all, and improving experiences for all. Through the brand positioning, SGG could communicate both growth and inclusion, enabling advocacy from players and potential partners. SGG’s purpose is to level up the playing field.