We help governments to compete effectively on the global stage.

Our competitiveness practice applies a unique and specialised process to build effective strategies and strong institutions in the fields of air connectivity, investment, tourism, talent attraction and export development.

Attracting investment, trade, visitors and high-skilled workers requires more than a strong global competitiveness ranking. Consulum’s approach integrates policy analysis and reform with destination marketing, institution building, leadership support and an understanding of how to drive co-ordination, integration and collaboration across a range of key government entities.

Consulum’s competitiveness team has worked in national, regional and city governments, and in the private sector.



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Brand strategy

We develop sophisticated brand strategies designed to differentiate countries or regions from their competitors.

Competitiveness ranking strategies

Consulum leverages deep governmental expertise to co-ordinate and implement interventions that improve competitiveness rankings.

Online reputation management

Our experts in online reputation management ensure online presence is optimised and impactful.

Opinion research

We base our strategies and campaigns on rigorous qualitative and quantitive audience research, ranging from the local to the truly global.

Competitiveness analysis and benchmarking

We provide bespoke insights and global best practice assessments that inform strategy and policy.

Investment and trade attraction

Consulum is uniquely positioned to help governments improve export and investment strategies through structured improvement and powerful storytelling.

Global event participation

Consulum will work with you to plan and deliver your event engagements, from keynote speech preparations to side meetings with target stakeholders, and media interviews.

Destination positioning and brand building

Consulum has helped some of the world's best known governmental organisations tell their stories on the global stage.