Sarah Ayache

Sarah is a reputation, integrated communications and media relations specialist with more than a decade of experience helping senior leaders, governments, private sector entities and NGO’s across the Middle East, United States and France to develop strategies and signature engagements, to achieve reputational outcomes.

Contributing to the Kingdom’s competitive identity, Sarah led the international press office for Saudi Arabia’s Ministry of Tourism for the launch of the Tourism Visa in 2019. She has also worked with Abdul Latif Jameel, the Ministry of Investment, the Saudi G20 Presidency, the Saudi Industrial Development Fund, the Public Investment Fund and the Future Investment Initiative.

Sarah has developed personal reputation strategies for senior leaders and coached clients through high-level international engagements at the inaugural COP21 Summit on Climate Change in Paris, the UN General Assembly in New York City, the World Economic Forum (WEF) in Davos, and the Saudi-Japan Business and Russia CEO Forums.