Sarah Ayache

Director

Sarah is a reputation, integrated communications and media relations specialist with more than a decade of experience helping senior leaders, governments, private sector entities and NGO’s achieve reputational outcomes.

Sarah is a reputation, integrated communications and media relations specialist with more than a decade of experience helping senior leaders, governments, private sector entities and NGO’s across the Middle East, United States and France to develop strategies and signature engagements, to achieve reputational outcomes. 

 

Contributing to the Kingdom’s competitive identity, Sarah lead the international press office for Saudi Arabia’s Ministry of Tourism for the launch of the Tourism Visa in 2019. She has also worked with Abdul Latif Jameel, the Ministry of Investment, the Saudi G20 Presidency, the Saudi Industrial Development  Fund, the Public Investment Fund and the Future Investment Initiative. 

 

Sarah has developed  personal reputation strategies for senior leaders and coached clients through high-level international engagements at the inaugural COP21 Summit on Climate Change in Paris, the UN General Assembly in New York City, the World Economic Forum (WEF) in Davos, and the Saudi-Japan Business and Russia CEO Forums. 

 

Prior to Consulum, Sarah worked for leading communications agencies in New York City. She has a Master’s Degree in Global Communications from the American University in Paris, and a Bachelor’s Degree in Public Relations and Political Science.

FDI and trade promotion

Foreign ministries and embassies

Heads of State

Infrastructure

Tourism

 

Our People

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Consulum’s international team has unrivalled experience of working at the highest level of government and comprises strategists, media experts, policy professionals, researchers, data analysts and more.

The depth of our expertise enables us to provide countries, governments and public sector organisations with impactful strategy, communications and policy advice and support that they need to drive positive change and meet complex challenges.

We are always keen to hear from talented people who are interested in our work, our philosophy and who share our passion for excellence.

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