Pinky Badhan

Senior Director

Pinky is a campaigns and marketing expert, specializing in behaviour change, government affairs and strategic communications. She has provided advice and strategic counsel for three UK Prime Ministers.

Pinky Badhan has over 15 years of experience in government affairs, campaigns, marketing and strategic communications across the public and private sector. She has provided strategic counsel for three UK Prime Ministers in No.10 Downing Street specialising in National Security.

Pinky has extensive international campaign experience and has delivered award-winning campaigns that drive behaviour change. She has won numerous awards including the Worldwide Effie Award for Marketing. She also received the silver award for Multichannel Marketing, Customer Acquisition and Data Driven Business for the Data Storytelling Award, and the Sustainability Partnership of the Year for the Green Economy Award. She has advised governments across the world on social responsibility, crisis management and national security and built capability programmes globally.

Pinky previously led national and international corporate social responsibility programmes ranging from climate change to human rights and economic development. She was the architect of The Co-operative’s Global Poverty programme at the London School of Economics, launched by Bill Gates.


UK Government

Government Affairs




Behaviour Change

National Security


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Consulum’s international team has unrivalled experience of working at the highest level of government and comprises strategists, media experts, policy professionals, researchers, data analysts and more.

The depth of our expertise enables us to provide countries, governments and public sector organisations with impactful strategy, communications and policy advice and support that they need to drive positive change and meet complex challenges.

We are always keen to hear from talented people who are interested in our work, our philosophy and who share our passion for excellence.

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