Rooted in the MENA region and powered by a global network, we bring deep insight, cutting-edge tools and creative firepower to every challenge.
Defining the moves that matter.
We give leaders the clarity to act decisively and deliver outcomes that matter.

— What we do
We design and activate evidence-led programmes to deliver targeted outcomes for governments and businesses.

Intelligence
We enable informed decision-making through AI-powered polling, advanced research tools, proprietary technology and data-driven actions that produce decisive evidence to power leaders forward.

Communications
We shape strategy, drive global media and stakeholder activation, and create campaigns and digital ecosystems that are built and measured for real-world outcomes.

Transformation
We redefine how organisations work, through operating models, training teams, coaching leaders and advising policy so they can communicate and maximise their impact.